{"version":"1.0","provider_name":"Email vendor selection","provider_url":"https:\/\/www.emailvendorselection.com","title":"A Marketing Technologist, the only way for Marketing and IT to become closer? - Email vendor selection","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"JY3QYSMpVu\"><a href=\"https:\/\/www.emailvendorselection.com\/a-marketing-technologist-the-only-way-for-marketing-and-it-to-become-closer\/\">A Marketing Technologist, the only way for Marketing and IT to become closer?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.emailvendorselection.com\/a-marketing-technologist-the-only-way-for-marketing-and-it-to-become-closer\/embed\/#?secret=JY3QYSMpVu\" width=\"600\" height=\"338\" title=\"&#8220;A Marketing Technologist, the only way for Marketing and IT to become closer?&#8221; &#8212; Email vendor selection\" data-secret=\"JY3QYSMpVu\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/2013\/03\/email_marketing_technologist.jpg","thumbnail_width":200,"thumbnail_height":134,"description":"Yes, data analysis and software skills are now pillars of a marketer\u2019s knowledge base. Beth Comstock, CMO and SVP of GE, recently went as far to say, \u201cIf you came into marketing because you didn\u2019t like numbers, then you don\u2019t have much of a future.\u201d This new reality makes success contingent on Marketing and IT collaborating to find common ties. Might the marketing technologist role be reason for both marketers and ESPs to be optimistic?"}