{"id":82970,"date":"2025-11-29T15:47:00","date_gmt":"2025-11-29T14:47:00","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=82970"},"modified":"2025-12-04T10:30:45","modified_gmt":"2025-12-04T09:30:45","slug":"ip-reputation-checkers","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/ip-reputation-checkers\/","title":{"rendered":"7 Best IP Reputation Checkers for Email in 2026"},"content":{"rendered":"\n<p>Not getting the delivery rates you want from your email marketing campaigns? Too many messages landing in spam? It\u2019s time to check your IP reputation.<\/p>\n\n\n\n<p>IP reputation is how the receiving email server judges how trustworthy a sender you are. A poor IP reputation means spam filters will block more of your messages and send them to the spam folder.<\/p>\n\n\n\n<p>But how do you avoid this? Your first call is to understand what spam filters see when you send a message. That\u2019s what an IP reputation checker does.<\/p>\n\n\n\n<p>IP reputation checkers can make a big difference to your email deliverability rates. In this article, I\u2019ll walk you through what they do and how they help. And I\u2019ll also review and compare some of the best IP reputation checkers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Best_IP_Reputation_Checker_Tools_Overview\"><\/span>7 Best IP Reputation Checker Tools Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If all this talk about having a bad IP reputation sounds technical and scary, don\u2019t worry. IP reputation checkers make it simple. They look at the same data spam filters use to accept or reject emails. And then tell you how you\u2019re shaping up.<\/p>\n\n\n\n<p>Brands use IP reputation checker tools to get to the bottom of poor deliverability and improve IP reputation. You also want to spot issues before you send a campaign, monitoring to get the best chance of success.&nbsp;<\/p>\n\n\n\n<p>Different IP reputation checkers work in different ways. Which one is right for the job? Here\u2019s an overview of the 7 best IP reputation checker tools and what they do.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Best For<\/strong><\/td><td><strong>Starting Price<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/senderscore.org\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Sender Score<\/a><\/td><td>At-a-glance overview of sender reputation<\/td><td>Free<\/td><\/tr><tr><td><a href=\"https:\/\/www.talosintelligence.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Talos<\/a><\/td><td>Seeing the impact of shared servers on deliverability<\/td><td>Free<\/td><\/tr><tr><td><a href=\"https:\/\/mxtoolbox.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">MxToolbox<\/a><\/td><td>In-depth reputation analysis and blocklist checks<\/td><td>$129\/mo<\/td><\/tr><tr><td><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.gmail.com\/postmaster\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Google Postmaster<\/a><\/td><td>All-round email performance analytics<\/td><td>Free<\/td><\/tr><tr><td><a href=\"https:\/\/www.barracudacentral.org\/lookups\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">BarracudaCentral<\/a><\/td><td>Real-time verified reputation rating<strong>&nbsp;<\/strong><\/td><td>Free<\/td><\/tr><tr><td><a href=\"https:\/\/mailtester.com\/en\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">MailTester<\/a><\/td><td>Sender reputation monitoring and list hygiene for email marketing<\/td><td>$27\/mo<\/td><\/tr><tr><td><a href=\"https:\/\/www.sendforensics.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">SendForensics<\/a><\/td><td>Integrating deliverability tools with your email marketing platform<\/td><td>$39\/mo<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_IP_Reputation_and_Why_Check_It\"><\/span>What is IP Reputation and Why Check It?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Everything connected to the internet uses Internet Protocol, or IP, to communicate. And everything that uses IP has an IP address. That\u2019s every website, every mail server, every laptop or mobile device, every router or modem. Every IP address is a unique number. IP addresses are essential for identifying and finding assets online. Nothing can work online without one.<\/p>\n\n\n\n<p>Every email you send carries the IP address of a particular email server. This address lets the receiver\u2019s email client determine where the email is coming from. But it also does more than that. The receiving client can also see sending data from that server. If emails from that server have a high bounce rate or often get sent to the spam folder, email providers get suspicious. The data that makes them suspicious adds up to a poor IP reputation. It\u2019s like waving a red flag to the spam filters.<\/p>\n\n\n\n<p>None of this might be your fault. If you use any public email provider, you will be sharing an email server with other users. You might follow all the rules of spam-free email. But if others don\u2019t, it will affect the server\u2019s IP reputation. Your emails get penalised as coming from an untrustworthy source all the same. Most email service providers for small businesses also use shared IPs.<\/p>\n\n\n\n<p>That\u2019s why it\u2019s worth checking IP reputation regularly. If you\u2019re sending emails with a poor reputation, you want to know about it, fast. Otherwise, your campaigns are doomed to underperform before they even start.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Best_IP_Reputation_Checkers_for_Email_in_2026\"><\/span>7 Best IP Reputation Checkers for Email in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>IP reputation checkers mean you never have to send an email campaign blind. If there\u2019s a risk of your messages being snared by spam filters an issue, you get an advance warning. That way, you can take steps to put it right and improve your deliverability.<\/p>\n\n\n\n<p>Here\u2019s the detail on how our top 7 IP reputation checkers work and what they tell you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Sender_Score\"><\/span>1. Sender Score<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"482\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/sender-score-domain-and-ip-reputation-service.png\" alt=\"sender score domain and ip reputation service\" class=\"wp-image-83011\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/senderscore.org\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Sender Score<\/a> is incredibly easy to get started with. All you do is paste the IP address of your ESP into the home page. You\u2019re then asked to confirm your email address and account details. Including your country and approximate sending volume.&nbsp;<\/p>\n\n\n\n<p>Sender Score gives you a score out of 100 for your IP reputation. Anything above 70 is classed as good. Anything below 70 and spam filters will be blocking a lot of your messages.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"482\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/sender-score-ip-reputation-scores.png\" alt=\"sender score ip reputation scores\" class=\"wp-image-83016\"\/><\/figure>\n\n\n\n<p>You get a breakdown of where that score has come from. The analysis is based on activity over the last 30 days. The \u2018Reputation Measures\u2019 cover things like spam complaints or your emails being blocklisted. Plus how many emails have been picked out by spam filters. And how many spam traps you\u2019ve sent to.<\/p>\n\n\n\n<p>Sender Score includes other tools that let you dig into the details. You can look up the reasons why your emails are bouncing. And check your lists for fake or unused accounts and spam traps.&nbsp;<\/p>\n\n\n\n<p>Sender Score is free to use.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Sender Score Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>Free to use<\/li>\n\n\n\n<li>Very simple and user-friendly<\/li>\n\n\n\n<li>Gives you details on where you can improve your sender reputation<\/li>\n\n\n\n<li>Additional tools like domain reputation and list quality checks<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Sender Score Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>Limited tools for improving your sender reputation<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Talos\"><\/span>2. Talos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"395\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Talos-ip-domain-reputation-center.png\" alt=\"Talos ip &amp; domain reputation center\" class=\"wp-image-83031\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.talosintelligence.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Talos<\/a> is a cybersecurity firm owned by software giant Cisco. It specializes in digital threat intelligence. One of its tools is an IP &amp; domain reputation checker. The main purpose is to let you look up emails you receive to see if they are legitimate. But you can also use it to measure the sender reputation of your email IP address.<\/p>\n\n\n\n<p>Talos ranks sender reputation as good, neutral and poor. It also provides a spam-level rating for the amount of spam coming from an IP address or domain. This is given as a low, medium and high rating. Other useful information includes any blacklists your IP address is included on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"349\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Talos-IP-reputation-check-data.png\" alt=\"Talos IP reputation check data\" class=\"wp-image-83036\"\/><\/figure>\n\n\n\n<p>One of Talos\u2019s best IP reputation features is a list of all the other IP addresses sharing your server. It provides a reputation rating for them all. If you see lots of poor ratings, you know what\u2019s the cause.<\/p>\n\n\n\n<p>Overall, Talos is geared more towards checking threats from other email addresses. If you see anything suspicious, you can issue a ticket. You need a Cisco account for this. But you\u2019ll get support to protect your digital assets. And Cisco publishes details of spam and malware threats in real-time. Including an interactive map showing where they come from.<\/p>\n\n\n\n<p>Talos\u2019 IP reputation checker tool is free to use and you don\u2019t need an account.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Talos Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>Free browser tool<\/li>\n\n\n\n<li>Simple \u2018traffic light\u2019 rating<\/li>\n\n\n\n<li>Tells you if your IP address is on any blocklists<\/li>\n\n\n\n<li>Shows sender reputation for other IP addresses using the same server<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Talos Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>Limited detail on what is causing a poor reputation. More of a tool for checking threats from emails you receive<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_MxToolbox\"><\/span>3. MxToolbox<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"387\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/MxToolbox-ip-reputation-check-supertool.png\" alt=\"MxToolbox ip reputation check supertool\" class=\"wp-image-83006\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mxtoolbox.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">MxToolbox<\/a> is an advanced reputation management platform. It offers diagnostic features for checking email health. And an advanced range of tools for improving deliverability on paid plans.<\/p>\n\n\n\n<p>The software\u2019s \u2018SuperTool\u2019 offers 37 different lookup features. This includes checking your IP address against 100 different blocklists. You can also test response times from an email server. Slow server performance can cause deliverability issues. A Domain Health check runs dozens of performance checks to see how everything is running.<\/p>\n\n\n\n<p>One very handy tool is the MX Lookup feature. MX, or mail exchange records, route messages to mail servers. These records let you look up IP addresses from a domain name. Great if you don\u2019t know your email server\u2019s IP address.<\/p>\n\n\n\n<p>Some of the tools let you monitor if your domain has been spoofed or hacked. Having your email domain, IP address or server used by fraudsters can be devastating for IP reputation. These tools include SPF and DKIM security checks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"464\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/MxToolbox-delivery-center.png\" alt=\"MxToolbox delivery center\" class=\"wp-image-83001\"\/><\/figure>\n\n\n\n<p>All of the above is free to use for a single domain. You also get weekly blacklist checks. Paid plans give you access to the Delivery Centre, starting at $129 a month for 5 domains. And you get inbox placement analysis, delivery performance reports, complaint reporting, active blacklist and domain impersonation protection.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>MxToolbox Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>Weekly checks against 100+ blocklists<\/li>\n\n\n\n<li>37 reputation check tools, free for a single domain<\/li>\n\n\n\n<li>SPF and DKIM lookup to check your domain hasn\u2019t been spoofed<\/li>\n\n\n\n<li>IP address look up from domain name<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>MxToolbox Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>Delivery Centre features are impressive but expensive<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Google_Postmaster_Tools\"><\/span>4. Google Postmaster Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"542\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Google-Postmaster-tools-ip-reputation-service.png\" alt=\"Google Postmaster tools ip reputation service\" class=\"wp-image-82991\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.gmail.com\/postmaster\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Google Postmaster Tools<\/a> is an email performance analytics service. It includes IP and domain reputation analysis. But it also covers things like spam rate, authentication, and delivery errors.<\/p>\n\n\n\n<p>Postmaster Tools is for anyone sending high email volumes using Gmail. You need a Google account to use it. But it\u2019s free to anyone who does.&nbsp;<\/p>\n\n\n\n<p>There\u2019s a fairly lengthy registration process. You have to verify your domain to get started. This has to be your authentication domain, or SPF or DKIM. You then have to add users via their Google Account email address. You can register more than one domain.<\/p>\n\n\n\n<p>Once registered, Postmaster Tools works as an analytics dashboard. It reports on IP and domain reputation in 4 tiers: high, medium, low and bad. If your reputation comes out as bad, you know you have a real problem with <a href=\"https:\/\/www.emailvendorselection.com\/deliverability\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">deliverability<\/a>.<\/p>\n\n\n\n<p>The spam rate and more detailed Spam Feedback Loop (SPL) data flag when spam becomes an issue. This may be a problem with a single campaign, suggesting you need to revisit your content. Or it may persist over time, suggesting you need to look at your contact list.<\/p>\n\n\n\n<p>Delivery error data provides details about why your emails aren\u2019t landing. This could be because of poor reputation, missing authentication or being blocklisted. Whatever it is, you know where you need to take action.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Google Postmaster Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>Free if you have a Google Account<\/li>\n\n\n\n<li>Live dashboard of email performance analytics<\/li>\n\n\n\n<li>At-a-glance summary of IP and domain reputation<\/li>\n\n\n\n<li>Delivery error reports telling you where.&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Google Postmaster Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>Not the easiest to set up<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_BarracudaCentral\"><\/span>5. BarracudaCentral<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"384\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/BarracudaCentral-network-security-data-service.png\" alt=\"BarracudaCentral network security data service\" class=\"wp-image-82981\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.barracudacentral.org\/lookups\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">BarracudaCentral<\/a> is a cybersecurity specialist that tracks threat data across the internet. This includes monitoring spam emails and threats like phishing and distribution of viruses.<\/p>\n\n\n\n<p>It runs the Baracuda Reputation System, a database of IP addresses linked to sending spam. This database powers BarracudaCentral\u2019s own Spam and Virus Firewall products. But anyone can look up IP addresses for free.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"361\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/BarracudaCentral-ip-reputation-lookup.png\" alt=\"BarracudaCentral ip reputation lookup\" class=\"wp-image-82976\"\/><\/figure>\n\n\n\n<p>All IP addresses marked as \u2018poor\u2019 are manually verified. This makes sure that you can have a high level of trust in the results. But, you don\u2019t get a breakdown of the details. An IP\u2019s reputation is simply reported as \u2018poor\u2019 and that\u2019s it. If your IP address gets flagged for a poor reputation, there\u2019s a URL to a help page explaining why. But this lists generic reasons, not specific findings for your IP address.<\/p>\n\n\n\n<p>BarracudaCentral\u2019s other main product is a block list. This makes its IP and domain reputation data available as an additional spam filter for email clients. Again, it\u2019s free to use. You can request the removal of your IP address if you have reason to feel it\u2019s included incorrectly.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>BarracudaCentral Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>Free anti-spam tools<\/li>\n\n\n\n<li>Threat analysis<\/li>\n\n\n\n<li>Manually verified IP reputation check<\/li>\n\n\n\n<li>High accuracy in identifying spam<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>BarracudaCentral Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>Limited information for email senders if your IP reputation is listed as poor<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_MailTester\"><\/span>6. MailTester<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"388\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/MailTester-mail-verification-and-deliverability-suite.png\" alt=\"MailTester mail verification and deliverability suite\" class=\"wp-image-82996\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mailtester.com\/en\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">MailTester<\/a> is made to increase deliverability rates for email marketing campaigns. Its core features are email list verification and deliverability analysis. Both of these include IP reputation tools as part of the platform.<\/p>\n\n\n\n<p>Mail Verification flags whether any emails in your list are on blocklists. Sending to undeliverable emails doesn\u2019t just result in a higher bounce rate. It harms your sender reputation. Mail Verification also checks for spam traps, disposable emails, invalid or inactive domains and MX records. Suspect emails are removed from your list automatically. You can verify whole lists in bulk. Or check them one at a time.<\/p>\n\n\n\n<p>The Inbox Tester checks if your email will pass the spam filters of all major email clients. This includes checking if your IP is on any blacklists. But it also covers DKIM, SPF and DMARC authentication. It gives you a full report into whether your emails will be flagged as spam, and why.&nbsp;<\/p>\n\n\n\n<p>MailTester pricing starts at $27 a month for 5,000 email verifications, 10 inbox reports, and 5 blocklist checks. You can also buy credits to use on a pay-as-you-go basis. This starts at $19 for 5k credits. There\u2019s a 14-day free trial with 100 free credits.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>MailTester Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>List verification and deliverability testing in one place<\/li>\n\n\n\n<li>In-depth analysis of your sending activity, including IP reputation<\/li>\n\n\n\n<li>Automatic removal<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>MailTester Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>It\u2019s on the expensive side<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_SendForensics\"><\/span>7. SendForensics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"313\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/SendForensic-reputation-dashboard.png\" alt=\"SendForensic reputation dashboard\" class=\"wp-image-83021\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.sendforensics.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">SendForensics<\/a> promises to help keep your emails out of spam folders. It offers AI-powered deliverability analysis for individual emails and in-depth sender reputation monitoring.<\/p>\n\n\n\n<p>Information about your sender reputation is provided via a dedicated Reputation Dashboard. This allows you to track your reputation over time. It includes IP and domain reputation analysis. But also details of any blocklists your IP appears on. Plus bounce, complaint and unsubscribe rates.<\/p>\n\n\n\n<p>SendForensics provides DMARC records to counter email spoofing. You get alerts in real time as and when issues are identified.<\/p>\n\n\n\n<p>And it uses Machine Learning to analyse email content for \u2018spammy\u2019 language. Or anything else that might look suspicious to spam filters. This gives you the chance to make changes before you hit send.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"412\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/SendForensics-integrations.png\" alt=\"SendForensics integrations\" class=\"wp-image-83026\"\/><\/figure>\n\n\n\n<p>There are 29 direct integrations, including <a href=\"https:\/\/www.emailvendorselection.com\/best-email-marketing-platforms\/\" target=\"_blank\" aria-label=\"email marketing platforms (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">email marketing platforms<\/a> like <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/brevo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Brevo<\/a>, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaign\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">ActiveCampaign<\/a>, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/aweber\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">AWeber<\/a>, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/getresponse\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">GetResponse<\/a>, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/benchmarkemail\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Benchmark<\/a>, and Mailchimp. With SendForensics plugged in, you can improve IP reputation. And track whether transactional emails are being flagged as spam.<\/p>\n\n\n\n<p>Pricing starts at $39 per month for 2 domains and 2 users. There are no limits on spam tests. There is a 14-day free trial.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>SendForensics Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>In-depth reputation analysis<\/li>\n\n\n\n<li>Dashboard to track sender reputation over time<\/li>\n\n\n\n<li>AI deliverability tools<\/li>\n\n\n\n<li>Integrations with major email marketing platforms<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>SendForensics Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>Would be even better if it instantly gave you a single reputation summary score<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Is it enough to have IP reputation checkers?<\/h2>\n\n\n\n<p>Many of the services we\u2019ve picked out offer IP reputation checks alongside other tools, like <a href=\"https:\/\/www.emailvendorselection.com\/email-verification-tools\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">email verification tools<\/a>. There\u2019s a good reason for that.&nbsp;<\/p>\n\n\n\n<p>An IP reputation check can tell you clearly that your emails are at risk of being flagged as spam. But getting high deliverability rates depends on understanding <em>why <\/em>your emails are \u2018spammy\u2019.<\/p>\n\n\n\n<p>If you want to maximize deliverability, you have to pay attention to all of the following:<\/p>\n\n\n\n<ul>\n<li>IP and domain reputation<\/li>\n\n\n\n<li>List hygiene<\/li>\n\n\n\n<li>IP warm-up<\/li>\n\n\n\n<li>Offering clear unsubscribe options<\/li>\n\n\n\n<li>Using separate servers for marketing and transactional emails<\/li>\n\n\n\n<li>Email authentication protocols<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">IP Reputation vs. Domain Reputation<\/h3>\n\n\n\n<p>Many reputation tools check both IP address and domain reputation. What\u2019s the difference?<\/p>\n\n\n\n<p>Web and email domains are the words people use to identify a site, page or account. So emailvendorselection.com, for example. IP addresses are the numerical codes computers use to identify a site, page or email account\/server. Or any other type of asset that connects to the internet.<\/p>\n\n\n\n<p>Unless you pay for a dedicated private server, your email servers will be shared by other users. All emails sent from a single server will have the same IP address. Spammy activity from one user will harm everyone\u2019s IP reputation. It\u2019s up to the provider to control and manage the servers.<\/p>\n\n\n\n<p>ESPs typically send from more than one mail server. So emails from your domain are being sent from more than one server. A domain reputation check looks at activity across all servers, rather than for a particular IP address.&nbsp;<\/p>\n\n\n\n<p>Your email also has more than one type of domain. There\u2019s the \u2018from\u2019 address that we all call our email address. But there\u2019s also a return-path domain, which dictates where bounced emails are sent. And the DomainKeys Identification Mail (DKIM), which is a type of authentication domain. More on that under Email Protocols.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email List Health<\/h3>\n\n\n\n<p>Good deliverability also depends on practising good list hygiene, including <a href=\"https:\/\/www.emailvendorselection.com\/email-scrubbing\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">email scrubbing<\/a>. Most businesses use sign-up forms to build contact lists for email marketing. If subscribers or customers mistype their email address, sending to it will result in a bounce. And bounces harm sender reputation.<\/p>\n\n\n\n<p>Equally, over time people will stop using email addresses. Or their inbox becomes full. Sending to these also causes bounces. Worse, you could end up with spoofed or fake email addresses. Or worst of all, a spam trap email address. A fake address deliberately planted to prove you don\u2019t check your lists enough. Sending to these harms your sender reputation.<\/p>\n\n\n\n<p>The best way to keep your list clean? Use <a href=\"https:\/\/www.emailvendorselection.com\/email-list-cleaning-services\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">email list cleaning services<\/a>, like <a href=\"https:\/\/www.emailvendorselection.com\/go\/bouncer\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Bouncer<\/a>. An email verification or list cleaning tool removes inactive and invalid emails from an email list. They check MX records, SMTP protocols, if an email has the right syntax or if it\u2019s on a blacklist. This may sound pretty techy but it\u2019s super easy with email verification software. You\u2019ll get easy-to-understand results, like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"435\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Bouncer-email-validation-verification-result-review.png\" alt=\"Bouncer email validation verification result review\" class=\"wp-image-86363\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Email Protocols<\/h3>\n\n\n\n<p>Some email protocols make sure servers and exchanges can communicate with each other. Examples include <a href=\"https:\/\/www.emailvendorselection.com\/what-is-smtp\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">SMTP<\/a>, IMAP and POP standards. An SMTP server is the application and hardware that sends your email messages. Find a list of the best <a href=\"https:\/\/www.emailvendorselection.com\/free-smtp-servers\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">free SMTP servers here<\/a> to send your email campaigns.<\/p>\n\n\n\n<p>Other protocols are used for authentication. Authentication protocols confirm that an address is authorised to use a particular domain. Spam filters will block and flag any emails that don\u2019t have the correct records. This is great for combating hacked email accounts and spoofing. But it also affects deliverability if you don\u2019t follow the protocols correctly.<\/p>\n\n\n\n<p>The 3 most common authentication protocols are:<\/p>\n\n\n\n<ul>\n<li><strong>SPF: <\/strong>Allows domain owners to specify which servers and IP addresses can send emails on their behalf.<\/li>\n\n\n\n<li><strong>DKIM: <\/strong>Uses digital encryption keys to match emails to DNS (domain name) servers.<\/li>\n\n\n\n<li><strong>DMARC: <\/strong>Combines SPF and DKIM and lets domain owners state how emails that fail authentication are handled.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Concluding_IP_Reputation_Checker_Tools\"><\/span>Concluding IP Reputation Checker Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So that\u2019s our view on the best IP reputation checkers out there right now. If you want to increase your email deliverability, you have to take your sender reputation seriously. IP reputation services give you the insight you need. They let you see where you could be caught out by spam filters. So you can take action before you hit send.<\/p>\n\n\n\n<p>But what\u2019s the right IP reputation checker for you? Part of it depends on the size of your business. And how much information do you need. If you\u2019re a small business, you probably prioritise value and ease of use. Free tools like <a href=\"https:\/\/senderscore.org\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Sender Score<\/a> are enough to tell you you have a reputation issue. With enough detail for you to act on.<\/p>\n\n\n\n<p>If you\u2019re a big business sending emails at scale, you will want more. For a start, you might have multiple email domains to check. Sending more emails means more risk of being caught on blocklists. MxToolbox checks against 100+ blocklists are the best out there. And while on the pricey side, <a href=\"https:\/\/www.emailvendorselection.com\/email-deliverability-tools\/\" target=\"_blank\" aria-label=\"email deliverability tools (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">email deliverability tools<\/a> will guarantee better performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_about_IP_Reputation_Checkers\"><\/span>FAQs about IP Reputation Checkers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Not getting the delivery rates you want? It\u2019s time to check your IP reputation. Find out what&#8217;s IP reputation, the best IP reputation checkers, and how they can improve your IP reputation.<\/p>\n","protected":false},"author":168,"featured_media":83041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2],"tags":[],"dealstore":[],"coauthors":[820],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/82970"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=82970"}],"version-history":[{"count":9,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/82970\/revisions"}],"predecessor-version":[{"id":94163,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/82970\/revisions\/94163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/83041"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=82970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=82970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=82970"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=82970"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=82970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}