{"id":24745,"date":"2020-10-13T11:32:32","date_gmt":"2020-10-13T09:32:32","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=24745"},"modified":"2020-12-06T09:47:29","modified_gmt":"2020-12-06T08:47:29","slug":"marketing-tech-podcast-select-right-email-marketing-platform","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/marketing-tech-podcast-select-right-email-marketing-platform\/","title":{"rendered":"Marketing tech podcast &#8211; How to select the right email marketing platform"},"content":{"rendered":"\r\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/9urju-ed6b86?from=usersite&amp;vjs=1&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1\" height=\"315\" width=\"100%\"><\/iframe><\/figure>\r\n\r\n\r\n\r\n<p>Whether you run a mom-and-pop shop, an SME business, or corporate enterprise, email marketing is probably a\u00a0 marketing channel that you are using! <br><br>Which software works best for you and how do you select the right tool?  <a href=\"https:\/\/www.linkedin.com\/in\/eliascrum\/\">Elias Crum<\/a> discusses it with Jordie van Rijn in the Marketingguys Marketing Technology podcast. <br><br>Jordie is the founder of\u00a0<a href=\"https:\/\/www.emailmonday.com\/\">EmailMonday<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.emailvendorselection.com\/\">EmailVendorSelection.com<\/a>. Both websites contain lots of information on how to select the right Email Service Provider (ESP) and how to be best in email marketing.<\/p>\r\n\r\n\r\n\r\n<p><strong>Elias and Jordie discuss the following topics:<\/strong><\/p>\r\n\r\n\r\n\r\n<ol><li>How to select the right email service provider<\/li><li>Criteria to use when selecting an ESP<\/li><li>Potential pitfalls to avoid in vendor selection<\/li><li>The differences between email marketing and marketing automation<\/li><\/ol>\r\n\r\n\r\n\r\n<iframe loading=\"lazy\" title=\"How to select the right email marketing platform - Jordie van Rijn, founder @ Emailvendorselection.com\" src=\"https:\/\/www.podbean.com\/media\/player\/9urju-ed6b86&#038;?from=usersite&#038;skin=1&#038;fonts=Helvetica&#038;auto=0&#038;download=1&#038;share=1&#038;version=1&#038;btn-skin=109\" height=\"122\" width=\"100%\" style=\"border: none;\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\r\n\r\n\r\n\r\n<p>During the interview Jordie mentions some URLs:<\/p>\r\n\r\n\r\n\r\n<ul><li><a href=\"https:\/\/www.emailmonday.com\/newsletter\/\">Subscribe<\/a>&nbsp;to Jordie&#8217;s newsletter.<\/li><li>Everything about&nbsp;<a href=\"https:\/\/www.emailmonday.com\/google-amp-for-email-everything-you-wanted-to-know\/\">AMP for email<\/a><\/li><li><a href=\"https:\/\/www.emailvendorselection.com\/free-cheap-email-marketing-software-comparison\/\">Small senders ESP comparison&nbsp;<\/a>with pricing table<\/li><li><a href=\"https:\/\/www.emailvendorselection.com\/mailchimp-alternatives\/\">Alternatives to MailChimp<\/a>, compared to it.<\/li><li>A lot of&nbsp;<a href=\"https:\/\/www.emailvendorselection.com\/best-email-testing-tools-free\/\">handy email marketing testing and optimization tools<\/a><\/li><li><a href=\"https:\/\/www.emailmarketingroi.com\/\">Email marketing ROI calculator<\/a><\/li><\/ul>\r\n\r\n\r\n\r\n<p>Thanks Elias Crum and the guys at <a href=\"https:\/\/marketingguys.com\">marketingguys.com<\/a>\u00a0for having me! <\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re a pop and mom shop, an SME business, or corporate enterprise, email marketing is probably a  marketing channel that you are using! Which software works best for you and how do you select the right tool? Listen to this episode of the Marketing Tech podcast.<\/p>\n","protected":false},"author":1,"featured_media":24750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2],"tags":[],"dealstore":[],"coauthors":[527],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/24745"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=24745"}],"version-history":[{"count":0,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/24745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/24750"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=24745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=24745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=24745"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=24745"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=24745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}