{"id":1445,"date":"2011-03-07T10:36:41","date_gmt":"2011-03-07T09:36:41","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=1445"},"modified":"2020-12-27T09:09:11","modified_gmt":"2020-12-27T08:09:11","slug":"searching-for-espon-linkedin","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/searching-for-espon-linkedin\/","title":{"rendered":"The trouble when turning to LinkedIn for software selection advice"},"content":{"rendered":"\n<p>\n\nWhen you are looking for a great Email Service Provider (ESP), agency or marketing automation tool, asking your contacts on LinkedIn or in a LinkedIn Group might seem smart. There must be people in your (online) network who have been in your exact same position.&nbsp; But it is probably not going to work out as you planned.\n\n<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\n\nHere are 5 need to know facts when looking for an ESP or marketing automation provider on LinkedIn:\n\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact_1_Response_time_on_LinkedIn\"><\/span> <strong>Fact 1. Response time on LinkedIn<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\n\nLinkedIn groups are often not very responsive. Maybe you will get one or two fast replies in the first week. But be prepared to wait. A lot of group members get periodic updates, so many of the answers will take about 2-3 weeks or more. By then you\u2019ve probably already started looking somewhere else.\n\n<\/p>\n\n\n<h2><span class=\"ez-toc-section\" id=\"Fact_2_People_in_email_focused_LinkedIn_groups\"><\/span><strong>Fact 2. People in email focused LinkedIn groups <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1549 alignleft\" title=\"linkedin_love_icon\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/2011\/03\/linkedin_love_icon.jpg\" alt=\"\" width=\"100\" height=\"86\" \/><br \/>The people that work at Email Service Providers and agencies are busy with email marketing the whole day. It\u2019s what they do, that is what they love. The common interest in email marketing is why they are in LinkedIn groups about email.<\/p>\n<p>These are also the email marketing people that will be the most likely to answer your question. A lot of them might be great to work with, but people recommending their own company was probably not what you were looking for.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fact_3_Not_all_email_service_providers_are_active_on_LinkedIn\"><\/span><strong>Fact 3. Not all email service providers are active on LinkedIn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One golden recommendation could be very helpful. But it still kind of leaves you with an unsure feeling. That\u2019s because you didn\u2019t really see all the different options. You didn\u2019t get an overview of the ESPs that you should be considering. Did you know there are over 300 ESPs? It is very probable that your ideal ESP wasn\u2019t active on LinkedIn that week.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fact_4_LinkedIn_profiles\"><\/span><strong>Fact 4. LinkedIn profiles?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1546\" title=\"blank-avatar\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/2011\/03\/blank-avatar.png\" alt=\"\" width=\"93\" height=\"102\" \/><br \/>Especially in LinkedIn groups, you don\u2019t know all the group members. If you did, you wouldn\u2019t have to ask where to get advice on Email Service Provider selection. Because you could contact them directly. \u00a0Now most of the people in these groups are very helpful people, too bad we don\u2019t know them personally. Whose advice is the best and what is the value of their recommendation?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fact_5_Requirements_and_your_question\"><\/span><strong>Fact 5. Requirements and your question<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That small question box on LinkedIn doesn\u2019t have the space to write all the requirements for your ideal ESP. And in an orientation phase it is very normal that you don\u2019t exactly know what type of ESP you are looking for. Neither do the email professionals that are going to answer your question on LinkedIn. There isn\u2019t one best ESP, but there is an ideal ESP for you and your specific needs. Too bad we don\u2019t know your specific needs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Next_steps_for_selecting_an_ESP\"><\/span><strong>Next steps for selecting an ESP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n\n\n<p>In the end, LinkedIn is a great platform, but selecting an ESP is a bit too serious a question to get answered there.<\/p>\n\n\n\n<p>So to get you started, take a look at the <a href=\"https:\/\/www.emailvendorselection.com\/category\/articles\/\">ESP selection articles<\/a> on the site to get a feel for what\u2019s important in selecting an ESP. There is also a <a href=\"https:\/\/www.emailvendorselection.com\/email-service-provider-list\/\">complete Email Service Provider list<\/a> you could use for making your long list of ESPs to choose from. But if you have any questions <a href=\"https:\/\/www.emailvendorselection.com\/contact_us\/\" rel=\"nofollow\">feel free to get in touch<\/a> with our team and ask.<\/p>\n\n\n\n<p>PS: All comments that could fall under #2 will be removed from the site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you are looking for a great Email Service Provider (ESP), agency or marketing automation tool, asking your contacts on LinkedIn or in a LinkedIn Group might seem smart. There must be people in your (online) network who have been in your exact same position.&nbsp; But it is probably not going to work out as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2],"tags":[29,147,186,198,211],"dealstore":[],"coauthors":[527],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/1445"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=1445"}],"version-history":[{"count":0,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/1445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/1450"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=1445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=1445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=1445"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=1445"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=1445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}