Comments on: Experts reveil the future of email marketing and marketing automation https://www.emailvendorselection.com/experts-future-of-email-marketing-and-marketing-automation/ Select and evaluate email service providers [tips tools and guides] evaluate email marketing software Mon, 27 Jan 2020 06:11:09 +0000 hourly 1 By: Ankit Prakash https://www.emailvendorselection.com/experts-future-of-email-marketing-and-marketing-automation/#comment-2124 Mon, 08 Feb 2016 19:22:00 +0000 https://www.emailvendorselection.com/?p=11376#comment-2124 Hey Jordie,
You are absolutely right about the “functional chuncks”. This gives other applications or start-ups the possibility to quickly expand functionality without having to develop everything in-house.
This is exactly what we did with EasySendy Pro service. It provides Front end interface to manage, segment and send targeted emails with ability to connect multiple SMTP relay servies like Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Elasticemail and MailGun.
Sending targeted emails through multiple SMTP relays and using re-engagement feature yield 150%+ open rate of email campaigns.
We are happy to help marketing teams achieve their goal 🙂

]]> By: Jordie van Rijn https://www.emailvendorselection.com/experts-future-of-email-marketing-and-marketing-automation/#comment-2123 Sat, 30 Jan 2016 08:37:00 +0000 https://www.emailvendorselection.com/?p=11376#comment-2123 In reply to Bartosz Zerebecki.

Hi Barthosz,
Thanks for the comment. From the examples you mention I think showing an expired or nonredeemable coupon is one of the most frustrating ones. That can be a real let down. The customer is thinking: “why did they send it in the first place?”
Dynamic email can be real-time, but knowing the life span of one single email, the biggest challenge might be to start with the right message in the first place.
I wrote a piece on dynamic email a while back: http://www.emailmonday.com/dynamic-email-marketing-dynamic-content-platform

]]> By: Bartosz Zerebecki https://www.emailvendorselection.com/experts-future-of-email-marketing-and-marketing-automation/#comment-2122 Mon, 07 Dec 2015 10:25:00 +0000 https://www.emailvendorselection.com/?p=11376#comment-2122 Hi Jordie, thank you for these fascinating insights. I am particularly interestes in the dynamic email content that changes according to the time of opening of the email. It makes dynamic not only laterally differentiated to customers but also temporally dynamic. That’s some exciting news. I was also interested in the customer centric view of email marketing and smooth transitions and integrations between different channels. Do you think that lack of customer oriented development of Marketing Automation could be added to the list of why customers leave: http://bit.ly/21IQ8uq . If they are not treated appropriately with emailing designed to match smartphone screen or traditional desktop or if they do receive the expired coupon? Do you think trends described including temporally dynamic emails and omnichannel integration is actually an iteration of better customer service and leads to customer centric marketing automation?

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