Comments on: 4 myths, misconceptions and untruths about email deliverability

By: Jon

Jon — Wed, 04 May 2016 14:48:00 +0000

I work in as a deliverability consultant for a fairly big ESP. I really liked your post Derek. There are a lot of truths in it, and while it is sometimes hard to explain to clients that wer are not here to “help them circumvent spamfilters”, I think more an more marketers are starting to understand that our role is to educate first and foremost. Fixing what has been broken is fruitless if the sender continues the same bad practices that created the broken situation in the first place.

By: Derek Harding

Derek Harding — Thu, 15 May 2014 16:50:00 +0000

In reply to Darcy Grabenstein.

Thanks Darcy, I hope I didn’t give the impression that I think ESP deliverability teams suck and I’m really pleased to hear that you had such a great experience.
As I mentioned, many ESPs have great deliverability people with a lot of experience. However all too often I find that customers expectations of deliverability teams isn’t quite in line with the reality which is what I was trying to address.

By: Darcy Grabenstein

Darcy Grabenstein — Mon, 12 May 2014 22:39:00 +0000

I actually had a great experience re deliverability when I was on the client side. My ESP recommended sender certification for our company, and I oversaw the process. Without it, we were doomed to be blacklisted.

By: Derek Harding

Derek Harding — Thu, 01 May 2014 17:08:00 +0000

Thanks Nadav, it’s not that they won’t help, but many people figure they’ll fix it and that’s far from reality.

By: Nadav

Nadav — Tue, 22 Apr 2014 10:43:00 +0000

#2 is particularly true. Huge disconnect between expectations and the reality of what an ESP will do for you.