Comments on: Email deliverability checklist: Sending email is not the same as delivering.

By: Frank R

Frank R — Tue, 14 Jan 2014 16:29:00 +0000

In reply to Jordie van Rijn. Yes, both servers were built by an expert who is the deliverability person in a Fortune 100 company and I pay him on an as-needed basis; however is still infinitely less expensive than using SendGrid was and open rates are about 20% higher.

By: Jordie van Rijn

Jordie van Rijn — Fri, 10 Jan 2014 12:20:00 +0000

In reply to Frank R.

Hi Frank, thanks for your comment, but I think you are mistaken that a self-hosted environment will give you better deliverability. Depending on your set-up, bounce management, throttling
and resolving of domain specific deliverability issues by ESPs often can’t be beat.
Unless of course you have a server being managed for you or you are a deliverability expert yourself.

By: Frank R

Frank R — Thu, 09 Jan 2014 18:00:00 +0000

Great article! However, I’d pass on using an ESP. By following these best practices on my own server I get surprisingly better deliverability than any ESP I’ve tried including SendGrid which seems to have the best reputation.
I think it comes down to the fact that with an ESP, your IP(s) are on the same Class-C block as hundreds of other mass email marketers. Not good. ISPs assign reputation not just to individual IPs but to Class-Cs as well, and I wouldn’t doubt that they know all the Class-C block of the larger ESPs and handle them differently than a true dedicated IP.
(I’m hosted at Rackspace BTW – they’re very flexible with giving you as many IPs as you need and have no problem with mass mailing from their datacenter.)

By: Jonesthemail

Jonesthemail — Wed, 20 Mar 2013 09:21:00 +0000

It was going really good until we got to the part where you started
hawking Return Path’s pointless, overpriced offerings. I took marks off
for that!

By: thexyz

thexyz — Sun, 03 Mar 2013 20:38:00 +0000

Great article, well done.